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A leading Italian consumer association are raising alarms over what they describe as entirely unreasonable cost hikes for ski passes this winter season, cautioning that alpine sports could become an exclusive privilege for affluent individuals.

Substantial Price Increases Across Italy

Across the Alpine regions and breathtaking Dolomites in the northern territories to the ski runs of Abruzzo, prices are poised to increase by up to 40% compared to prices from three years ago, according to fresh research.

The prestigious Dolomiti Superski pass, which grants access to all 12 resorts in the premium Dolomite area, will now set visitors back €86 per day this season. In Roccaraso, a daily ski pass is projected to hit €60, after experiencing significant overcrowding last season.

Seasonal Pass Costs and Supplementary Charges

At the same time, annual skiing tickets will vary between €755 per adult in the Abruzzo region to upwards of €1,800 in the northern Aosta area.

The expense of hiring ski equipment has also increased, along with lodging costs and dining expenses throughout alpine destinations.

Watchdog Leader Points to Unreasonable Hikes

Gabriele Melluso, heading the watchdog organization, emphasized that the price increases—which operators blame on increased utility expenses, resort maintenance, and demand for better equipment—were entirely unreasonable and not acceptable.

"Particularly since Italian inflation rates are under control and utility costs, which had raised operational costs for ski resort operators in 2022, have returned to normal," he explained.

The president further stated that prices have climbed to points where less wealthy individuals are being compelled to skip their traditional settimana bianca, or winter vacation, completely.

Visitor Decrease and Broader Context

Melluso observed a sharp decline in mountain tourism during the current winter period, with 1 million fewer Italians visiting ski resorts compared to the prior season due to increasing expenses.

Despite these increases, Italy remains a more affordable destination for winter sports fans in western Europe compared to nearby Swiss resorts, France, and Austrian locations.

Olympic Context

The growing concern over skiing costs comes as the country prepares to host the 2026 Winter Games between the first three weeks of February. Italy's foreign minister, the foreign affairs official, announced on Friday that Italy had presented a plan to the United Nations calling for a "worldwide ceasefire" during the global competition.

"Through the Winter Games we must similarly convey a peaceful communication and conversation... to halt conflicts during the Games," Tajani emphasized.